How to use Google Keyword Planner

Google Keyword Planner

What is Google Keyword Planner?

It’s a useful, free tool that’s supplied by Google Adverts by your account free of charge. You are able to do in depth key phrase analysis to your Google Adverts campaigns or for SEO functions.

You should use the Google Keyword Planner tool to seek out the search phrases that people type into Google, find search quantity to your key phrases, and build Google Adverts campaigns with forecast knowledge as well.

Find the correct keywords to make use of in your google advertisements campaigns with our Google Keyword Planner tool. Our keyword analysis tool offers you insight into how ordinarily sure phrases are looked at and how these searches have changed over a long time. this may also help you slim your key phrase checklist all the way down to those you actually need. key phrase planner gives you.

The Google Keyword Planner tool is a helpful useful resource for constructing sturdy key phrase lists and serving to get your PPC(pay-per-click) marketing campaign off to a running start. a free to make use of function inside google adverts, its tools for producing key phrase concepts and bid estimations may also help you propose your advertising technique. Google Keyword Planner helps you analyze keywords on your search campaigns.

Google Adverts tool

Display Search Volume Data in Google Keyword Planner

See search quantity information Google Keyword Planner when you create your Google Adverts account, you want an active marketing campaign to see search volume information.

You may even see the ranges of data relating to search quantity. For example, a key phrase could get 1200 Average Month-to-month Searches, however, you’ll be able to only see that it will get 1k-2k Average Month-to-month Searches.

Create an active marketing campaign to unlock all the information within the Google Keyword Planner tool.

The main features of Google Keyword Planner

  • Discover new keywords utilizing words, phrases, web sites, and categories.
  • Uncover search volume trends and historical information of various keywords.
  • See efficiency forecasts for key phrases primarily based on your price range and average bid costs.
  • Narrow your outcomes primarily based on language, location, geographic and date ranges.
  • Filter outcomes by common monthly searches, competitors’ level, advert impressions, recommended bids, organic impressions and organic average position.
  • It’s price noting that a few of these options are solely obtainable in the event you sync your Google Adverts account along with your Google Analytics account.

How does the Free Google Keyword Planner work?

  • In your Google Adverts dashboard, click on the “tools & setting” menu icon on the top-right menu bar. The menu bar is expanded and showing 6 categories.
  • Now select the “Keyword Planner” option from the planning list on the left side of the expanded menu.
  • Subsequently, you’ll be offered two choices.
    1. Discover new keywords.
    2. Get search volume and forecasts.
    For now, just select “Discover new keywords
  • One search textbox will appear on the dashboard, to enter your Keyword.
  • On the bottom Language and geography option is also available.
  • You can also filter the keyword by entering the website URL.
Free Google Keyword Planner

How to discover new keywords?

The very first thing it’s best to use the Google Keyword Planner tool for is discovering new keywords. That is very simple.

As soon as you recognize what keywords are associated with your website, brand, niche, or a selected marketing campaign, then you definitely be capable of using these keywords to enhance the content and on-page search engine optimization of your website.

So log into your Google Adverts account and navigate to the Google Keyword Planner.

Subsequent, it’s so simple as coming into keywords right into a search bar and letting Google handle the remaining for you. Though it appears easy, that is most likely a very powerful step of the complete process.

The Google Keyword Planner tool is extraordinarily superior, however, it could actually give you valuable key phrases until your preliminary search phrases lead it in the right direction.

An excellent advantage of this search bar is that it means that you can enter words, phrases, and a URL that’s related to your corporation. To get essentially the most out of your searches, I like to recommend taking full benefit of the search choices at your disposal.

Right here’s a have a look at an example of what a search would appear as if I used to be conducting key phrase research for content material right here at Fast Sprout.

How to Search Keyword?

First, you may enter as much as 10 keywords and you will see loads of related keyword concepts. You may as well enter 1 keyword and discover the most comparable keywords, which will be useful when building Advert Groups. By looking when getting into key phrases, you will discover 1000’s of the latest key phrases that may be related to increasing your content key phrases.

You’ll be able to rank keywords by Avg monthly searches, by Key phrase Relevancy, by Competitors, by Advert impression share, and by the ranges of Top of web page bids.

Search by selecting Locations and Languages

It’s very straightforward to decide on the areas and languages when utilizing the Keyword Planner tool. Then, you’ll solely see search volume statistics for the locations and languages you choose.

Select the location that you are targeting

You possibly can update the locations your online business serves and the languages your clients communicate. For example, in case you solely serve the Mumbai City market, you’ll be able to select that as your location in your keyword plan.

You can filter your results and search volume information geologically – By Just select countries from the location dropdown including Australia, Austria, Belgium, Brazil, Canada, Czech Republic, France, Switzerland, Turkey, Italy, Japan, Norway, Sweden, Poland, Russia, Spain, Denmark, Germany, India, United Kingdom Mexico, Netherlands or United States and much more.

Select the location that you are targeting

Select the languages that you are targeting

As well as, you’ll be able to select the languages your clients communicate. In case your clients solely communicate English, for example, then you’ll be able to set that because of the language focusing on.

Keyword results and filtering

Keyword results and filtering

Our highly effective filtering and planning tool means that you can detect the keyword opportunities you might be actually focused on simply, intuitively, and fast. With our all-in-one keyword planner, you won’t want another tool for performing a complete key phrase analysis.

For each keyword, you’ll see more suggestion:

  • Avg. monthly searches;
  • Competition;
  • Ad impression share;
  • Top of page bid (low range);
  • Top of page bid (high range)

What is Grouped Keyword in Google Keyword Planner?

Grouped Keyword in Google Keyword Planner

You possibly can see sample Advert Groups by clicking on the ‘Grouped Ideas’ tab within the Google Keyword Planner tool. Once you search utilizing key phrases, you’ll be able to see groups of related key phrases, which can be used when created Advert Groups in your Google Advertisements campaigns.

I’d recommend reviewing every key phrase group of keywords as a result of you will see unrelated concepts. I take advantage of Grouped Ideas when creating content material as well.

Enter a Website URL for Keywords Related to Any Website

You may enter a website or enter a whole website. In case you use your entire website, then the Google Keyword Planner tool will return the most related key phrases to your website. Nonetheless, in case you use solely a single web page, it’s going to scrape the highest key phrases off an individual page.

What I’ve discovered is the Google Keyword Planner tool will return extra key phrases once you enter your entire website, and the related keywords are typically key phrases that your website ranks properly for organically in Google.

Suggest related keyword to your web site

The key phrases listed above are actually all key phrases that my website ranks for. Subsequently, you may even use the tool to seek out the keywords you might be rating for the best search volume.

How to Create a Keyword Plan and Entry Plan in Google Keyword Planner tool

The most effective feature of the Google Keyword Planner tool is that you can create a plan, which is one other option to say search marketing campaigns. With a plan, you may create Advert Groups, add search key phrases, select your key phrase match types, and ultimately create a marketing campaign. As well as, you should utilize the ‘Plan overview’ hyperlink to see forecast information for the next month.

Keyword research by Competitor URLs or a page

One of my favorite methods is to take 10-15 completely different competitor URLs, enter them individually into the Google Keyword Planner tool, and pull distinctive keywords that I’d by no means think about. You would be surprised by the variety of key phrases your rivals are rating for, and I challenge you to rank above them.

Focus on Long-Tail Key phrases

You would be stunned by the quantity of long-tail key phrases that you would be able to rank for. Don’t keep away from long-tail key phrases that get a small number of searches each month, you’ll be able to simply rank for them and drive extra visitors to your website.

Bids Show Value

If you happen to see certain key phrases with excessive recommended bids, top of page bids, and minimal bids, that often represents the worth that advertisers see in these key phrases. For example, if I target a key phrase like “PPC Advertising Company”, I’ll possibly have a Cost-Per-Click on (CPC) above more than for my marketing campaign. If I ranked for that key phrase, it could be extremely precious as a result of I’d drive extra certified leads for my enterprise.

Check Organic Average Position

Now you can join your Google Search Console to Google Advertisements and see extra about your average organic position for a given key phrase. It may well aid you to be taught extra about the key phrases you’re ranking for and areas of opportunity.

Use Ad group forecasts

The Google Keyword Planner tool provides you with forecasts and metrics for the key phrases you need to goal. It is not going to be actually on your marketing campaign, however, it can provide you some concepts for bids, key phrases to focus on, key phrases to keep away from, and more.


Now that you have your list of keywords, it’s time to enhance your website’s on-page SEO.

Decide which key phrases you need to prioritize, after which produce content that may enable you to rank for these phrases. Write weblog posts and guides. Create pictures, videos, and infographics. Produce content material that’s a combination of these.

Focus in your title tags, header tags, and internal linking with exact-match key phrases.

You possibly can refer to my full guide on search engine optimization for more information on how to do that. There’s a piece in right here for on-site search engine optimization that may help you out tremendously.

Begin experimenting with the Google Keyword Planner tool. Because it’s free to make use of, it can’t harm to attempt.

When you get aware of navigating and searching, you should use this information as a reference that can assist you to discover keywords that will probably be simpler to rank for.